Oriane Canfrin

Director of Marketing, Communications & CSR, Ecobank Côte d'Ivoire

Oriane Canfrin is a senior marketing and communications executive with over 14 years of experience across FMCG and financial services. She currently serves as Director of Marketing, Communications & CSR at Ecobank Côte d'Ivoire, where she is a member of the Executive Committee and contributes to shaping the bank's growth, brand, customer experience and reputation agenda.

Oriane began her career at Unilever, joining its graduate programme and rapidly progressing into leadership roles, before moving into banking. Throughout her career, she has focused on building brands and marketing strategies that combine business impact, customer relevance and purpose, while championing innovation and the development of African marketing talent.

Oriane's contribution to the industry extends well beyond her corporate role: she has served on the juries of some of the world's leading creative and marketing competitions, including the Cannes Lions International Festival of Creativity, Dubai Lynx, Pitcher Awards and Young Lions, and in 2026 returned to Cannes Lions as an Awarding Juror for Creative Commerce. She was selected among the French-African Foundation Young Leaders 2025 and was recognised with the Grand Prix Excellence at the ASCOM Awards in 2023 and 2024 for her contribution to marketing and communications.

Oriane is a strong advocate for inclusive leadership, mentorship and talent development, and regularly contributes as a speaker and mentor on topics ranging from marketing and customer experience to leadership, creativity and sustainable business. She holds a Master's degree in International Business Strategy from INSEEC Bordeaux and completed the Strategic Marketing for Competitive Advantage executive programme at The Wharton School.