Independent Creative Producer, USA
Sofia Tertychnaya is a creative producer with 13 years of experience in the advertising industry, specializing in building creative teams and executing large-scale creative campaigns. She currently works as a creative producer on Apple projects in the USA.
Sofia began her career at the advertising agency Blacklight, where she became executive producer and launched special projects and 360° campaigns for clients such as Alfa-Bank, Tochka Bank, Perekrestok, AliExpress, and PepsiCo. She later headed the in-house creative studio for the Surf Coffee brand, where she built out the team's operational processes and launched collaborations and new CPG products.
Work under her leadership has been recognized with festival awards, including Effie and Red Apple.
In addition, Sofia has carried out several volunteer projects in Indonesia and Nepal, working as an English teacher in village schools.