Founder & Executive Creative Director, Piña Colada, Venezuela
Natasha Lashly is a Venezuelan creative leader, Founder & Executive Creative Director of Piña Colada, an independent agency that develops culturally relevant ideas through brand experiences, PR, social, creator marketing and integrated creative strategy.
She is the first Venezuelan selected for Cannes Lions' See It Be It leadership programme (2025) and returned in 2026 as an Alumni Tutor, helping mentor the next global cohort. Natasha also serves as Director of the Círculo de Creativos de Venezuela, where she led the relaunch of Young Lions Venezuela after an 11-year hiatus, reconnecting the country's creative community with the global industry.
Her work has been recognized at The Brief by Cannes Lions (Winner, 2024), WINA, and Lápiz, and she has served as a jury member for FIAP, El Ojo de Iberoamérica, and the LOKO Awards by Red Apple (Moscow).
Beyond her agency work, Natasha is passionate about mentoring emerging talent, building creative communities and championing Latin American voices on the global stage. She believes creativity is most powerful when it creates opportunities for others, transforms culture and generates meaningful business impact.