Creative Director and Co-founder, This&That Creative Agency, Nigeria
JP Idama is a leading Nigerian creative director, visionary, and co-founder of This&That Creative Agency, setting high standards in strategic creativity and compelling visual storytelling. As the agency’s leader and key visionary, he shapes the company’s creative direction, transforming bold concepts into impactful and highly effective communication solutions.
Throughout his career, JP Idama has earned the trust of the world’s largest global giants and national brands. Under his strategic and creative leadership, large-scale campaigns have been developed for market giants such as Coca-Cola, Nestlé Pure Life, Malta Guinness, Airtel, Leadway Group, and Diageo Group. Previously, he successfully led the creative department at The Hook Creative Agency, building a robust portfolio of groundbreaking projects.
JP Idama’s high standing and deep professional expertise are recognized by the international industry community: he served as a member of the expert jury at the Red Apple International Advertising Festival, where he evaluated the best creative work from around the world.