Director of Media and Strategy, SkyAlliance Advertising Group, Russia
Andrey Runov is one of Russia’s leading media strategists, with more than 20 years of experience in the advertising industry. Throughout his career, he has worked at both top international advertising networks and major independent agencies, including Initiative (IPG), Maxus (WPP), People&Screens (part of dentsu / Okkam), Bates VIAG, and Total View. For the past 15 years, Andrei has served as Director of Media and Strategy at the SkyAlliance advertising group, where he is responsible for the agency’s strategic product and its implementation across all media channels.
In his role, Andrei develops brand positioning, end-to-end communication strategies, media planning, and buying across all channels (TV, digital, OOH). Under his strategic leadership, large-scale campaigns are implemented for key market players, including T-Bank, Ozon, Ozon Bank, Ozon Fresh, Sravni.ru, t2, “National Lottery,” Estel, “Detsky Mir,” “Chitay-Gorod,” and “Litres.”
Andrey serves as an expert at industry events, including the “Change Your Mindset” conference. His in-depth expertise is regularly sought after by the judging panels of leading professional awards, including the NPBC and the “Silver Mercury.”