Marketing Communications Manager, Pulpy, Russia
Daria Antonova is an expert in marketing communications and trade marketing with over 20 years of experience working with leading international and Russian brands in the FMCG sector. At Pulpy, she is responsible for developing and implementing strategic ATL communications, combining creative and media solutions.
Daria’s professional career includes nine years at Pepsi Bottling Group LLC in roles as a trade marketing specialist and manager, eight years leading the advertising materials and point-of-sale equipment department at Rust Russia JSC, and her current position as shopper marketing manager at Pulpy.
Over the past four years, Daria has led the development and launch of integrated marketing campaigns (IMC) for the Rich brand, including the successful market launch of the new Rich Tonics & Bitter and Rich Tea product lines. In addition, under her leadership, product, image, and concept campaigns for the Pulpy brand are being implemented.