Rewards and Communications Strategy Manager, Sber, Russia
Lyubov Maksimenkova is an expert in strategic communications, marketing, and festival management with over 6 years of industry experience. Since 2020, she has been overseeing Sber’s strategic communications and the bank’s participation in key Russian and international professional awards.
Lyubov has hands-on experience independently developing, submitting, and defending large-scale projects, including digital products, ecosystem services (such as SberPay), and artificial intelligence solutions. Projects she has been involved in have won numerous prestigious awards, including the international A’ Design Award, Young Ones, and D&AD.
Thanks to her deep expertise in evaluating the effectiveness and creativity of brand communications, Lyubov regularly serves on the judging panels of authoritative industry competitions and festivals, including the Silver Mercury, Workspace Digital Awards, and Runet Rating.