Chief Operating Officer, Okkam Group, Russia
Daria Kurkina is one of the most respected top executives and leaders in the media market, with more than 20 years of experience in the advertising industry. She began her career with the Okkam Group in 2006 at the Carat agency, where she rose from senior media planner to CEO; during her tenure, the agency doubled its managed billing volume. Since 2021, Daria has served as Chief Operating Officer of the entire Okkam Group.
In this role, she is responsible for the operational efficiency of the media business vertical, improving the quality of communication solutions, developing e-commerce, and implementing cutting-edge martech products for industry giants such as Yandex, MTS, “OTISIFARM,” and H&N. Under her leadership, innovative products are being developed in the areas of total video planning and measuring audience attention to advertising.
Daria is a recognized expert, a regular speaker at leading industry forums (NRF, E+ Grand Summer Forum, Okkam conferences, Skolkovo EMBA) and a recipient of the “Media Manager of Russia” National Award. Her in-depth expertise is regularly sought after by the judging panels of key professional awards, including E+, “Silver Mercury,” NPBK, and Red Apple.