Media Director, Publicis West Africa, Ghana
Muyiwa Aleshinloye is one of the leading media strategists and senior executives in the West African advertising market, with two years’ experience as Head of Media at Publicis West Africa in Ghana. In this role, he is responsible for the strategic management of the business, commercial performance, regional project coordination and the development of comprehensive integrated marketing strategies. Under his leadership, media programmes are implemented for major international corporations and brands, including Nestlé, Visa, Samsung and ABSA Bank.
Before joining Publicis West Africa, Muyiwa had built up an impressive professional background, holding senior positions at agencies and companies such as Nitro 121 (part of the WPP communications group), Insight Redefini and Wakanow. His multifaceted work encompasses not only operational management but also an active contribution to the development of the professional community: he regularly appears as a guest expert and speaker at educational and industry events organised by Pan-African University and DigiClan Africa.
Muyiwa Aleshinloye’s international standing and profound professional expertise in media planning are underscored by his involvement in the world’s leading creative and advertising awards: he served as a member of the official jury for the Cannes Lions festival in the Media category.