Director of Integrated Media and PR, UKIYO El Salvador, El Salvador
Johanna Campos Sigüenza is an international expert in brand strategy, media planning, and public relations with more than 15 years of experience developing and implementing communications solutions in Central and Latin America. Over the course of her career, she has collaborated with numerous multinational brands and leading agencies, building unique expertise at the intersection of strategic planning, media management, corporate communications, and public relations.
Since March 2026, Johanna has served as Director of Integrated Media and PR at UKIYO El Salvador. In this role, she provides strategic leadership for media campaigns, oversees the development of corporate communications, manages international and national client accounts, and leads cross-functional teams and new business development efforts. Under her leadership, large-scale projects are carried out for key clients, including AFP CONFÍA, Banco Atlántida, major real estate developers, and regional business initiatives.
Johanna’s extensive track record includes leadership roles at leading agencies and media holdings: DDB, MullenLowe, 4am Saatchi & Saatchi (part of IPG Media Brands), FCB CREA (part of the Interpublic Group), La Nueva LATAM, SayHello Global Agency, Latin Media Planning, XP Marketing Estratégico, Rivera & Rivera, and La Prensa Gráfica.
Johanna’s extensive track record includes leadership roles at leading agencies and media holding companies: DDB, MullenLowe, 4am Saatchi & Saatchi (part of IPG Media Brands), FCB CREA (part of the Interpublic Group), La Nueva LATAM, SayHello Global Agency, Latin Media Planning, XP Marketing Estratégico, Rivera & Rivera, and La Prensa Gráfica. Her high level of professional recognition is confirmed by her service on judging panels: Johanna Campos Sigüenza has been selected as a jury member for the Media category at the Red Apple International Advertising Festival in 2025 and 2026.