Founder and CEO, MKV Digital, UAE / Europe
Asia Ali is the founder and CEO of MKV Digital, where she has led the company’s growth in the Middle East and European markets for over eight years. She specializes in brand strategy, integrated marketing, and influencer partnerships, helping global and regional brands find relevant cultural context and achieve measurable business results.
Under her leadership, the agency has executed large-scale projects that have won awards at the Cannes Lions, Dubai Lynx, and Effie Awards. Asia is also a regular speaker on the international industry stage, including appearances at the Cannes Lions Festival of Creativity, the Communicate AI Conference, Beautyworld KSA, and the Youth Arabia Forum.
She has extensive experience evaluating entries as an international judge: in 2026, she served on the jury for the Social & Creator Lions category at the Cannes Lions Festival. Additionally, Asia has judged entries at the Effie Awards MENA (2023–2025), Young Lions 2025, and the MMA Smarties Awards 2025.