Co-founder and Chief Creative Officer, Irrational Agency, Costa Rica
Kimbo Kevin Brenes is the co-founder and Chief Creative Officer of Irrational Agency, which works with clients in Latin America, Europe, and the United States. He has over ten years of experience leading creative teams at major international networks such as McCann, BBDO, and DDB, where he also served on the DDB Latina Creative Council. His approach is rooted in the agency’s “Make People Feel” philosophy, which holds that emotions play a key role in consumers’ brand choices.
Kimbo has developed integrated platforms and large-scale advertising campaigns for leading global brands, including AB InBev (Corona, Stella Artois, Budweiser), Heinz, Pepsi, Gatorade, Pfizer, KFC, Taco Bell, and Honda. His projects have won more than 41 international and national awards, including trophies from Cannes Lions, The One Show, the Clio Awards, El Ojo de Iberoamérica, and the Effie Awards. In addition, he regularly gives lectures to students at the region’s leading universities.
Over the course of his career, Kimboo has established himself as one of the most sought-after international experts in judging. He serves on the jury for dozens of festivals and awards, including the New York Festivals, Effie Latam, El Ojo de Iberoamérica, FIAP, One Show Young Guns, Young Lions UK, Echo Awards, Lisbon Ad Awards, and AME Awards.