Creative Director of the Special Projects Department, Independent Media, Russia
Sofya Koroleva is the Creative Director of the Special Projects Department at the Independent Media media holding company, with more than nine years of experience in the advertising and communications industry. Within the holding company, she leads the creative team and is responsible for the full cycle of creating turnkey commercial special projects and launching new content products. Her portfolio includes large-scale campaigns for major ecosystems, government agencies, and global and local brands, including Yandex, Sber, Avito, the Mir National Payment System, Estée Lauder, Natura Siberica, Stockmann, Samsung, and many others.
Projects led by Sofya have received high industry recognition: the special project “The Future of Science 2030 Begins Now” for the publication “TechInsider” won the “Most Innovative Content Solution” award at the 2025 Digital Communications Awards. Sofia is actively involved in public engagement: she regularly speaks at the National Advertising Forum (NAF), conducts master classes at Lomonosov Moscow State University, and serves on the jury of the Red Apple Festival in the Young Creators category.
Sofia graduated from the Financial University under the Government of the Russian Federation with a degree in “International Financial Analyst,” which allows her to effectively combine unconventional creativity with strict business KPIs and financial efficiency. In her free time, she enjoys long-distance running and supports initiatives to help homeless animals.