Special Projects Producer, Nochlezhka, Russia
For the past six years, Ksenia Solodova has served as the special projects producer for the charity organization “Nochlezhka.” In collaboration with leading agencies, artists, and designers, she creates public service announcements and awareness campaigns that draw attention to the issue of homelessness. Her project partners include the agencies Friends Moscow, Great, Action, Stereotactic, and Mads, as well as Yandex, the State Hermitage Museum, and Canon.
Ksenia received her education at the European University in St. Petersburg and the mads school, and also studied under Linor Goralik and Lyudmila Sarycheva. Campaigns carried out under her leadership (“Not All Souls Are Equal,” “Anyone Can Become Homeless,” “Voices of the Streets”) have been awarded the Grand Prix at the “Advertising of the Future” competition, as well as awards at the SREDA, “Silver Mercury,” and Perspectum festivals and the Lampa International Film Festival, and were shortlisted for the ADCR.
Ksenia is actively involved in promoting the topic of social advertising and speaks at industry events, including the “Day of Good Deeds” forum and the “Space Without Borders” festival. Her professional experience also includes serving as a judge at the All-Russian Student Festival MCUnite and the mads social advertising competition.