Creative Director, TBWA\Djaz, Algiers
Massinissa Tiblali is a Creative Director and member of the Executive Committee at TBWA\Djaz in Algiers. In his current role, he leads a team of 15 creatives responsible for the strategic development and production of advertising campaigns. Previously, he served as Creative Director at the independent agency Optimum Go to Market for six years. Under his leadership, the agency has executed projects for clients such as Henkel, Danone, Roche, Schneider Electric, Kaspersky, Brandt, GE Vernova, GIZ, and the Algerian Ministry of Trade.
Massinissa combines his leadership in advertising with academic fine arts and literature: he is an artist and writer, the author of three internationally acclaimed novels in Arabic, and a participant in exhibitions, including the Salon d’Automne on the Champs-Élysées in Paris in 2016. This background has shaped his signature style of creating groundbreaking communications.
Massinissa made history as the first Algerian to serve on the jury at the Cannes Lions festival in 2024 and the African Cristal Festival in 2023. His work has been recognized with awards at the 2024 African Cristal Awards in the Creative Effectiveness and Social Impact categories, as well as at the 2024 Dzair Creative Awards and the 2025 Algeria Film Entreprize. In 2025, he also served as a panelist on a discussion focused on artificial intelligence in advertising as part of the Algeria Film Entreprize.