Creative Director, TBWA\PointCarré Tunisia, Tunisia
Hakim Manaa is the Creative Director at TBWA\PointCarré, with 15 years of experience in the advertising industry. A graduate of ESSEC Tunis with a degree in management, Hakim also holds specialized degrees in design and multimedia. In his current role, Hakim is responsible for shaping the agency’s artistic and strategic vision, and he leads the creative team, guiding the development of highly effective brand strategies and large-scale advertising campaigns.
Throughout his career, Hakim has risen from Junior Art Director to head of creative departments at leading international networks and agencies. His professional experience includes stints at Publicis, Havas, 3SG BBDO, Condor, Access Digital Agency, and W Afrique. Thanks to this multifaceted background, Hakim is equally at home in both traditional integrated communications and digital marketing.
Positioning himself as a “visual craftsman and catalyst for ideas,” Hakim strives to transform creative concepts into vivid visual narratives that resonate deeply with audiences. Under his leadership, projects are created for leading international and national brands, including Mercedes, Nouvelair, Agil Energy, Danao, Henkel, and Président.