CEO, FUSE MDG, Russia
Irakli Patsuria has been developing the media industry for over 20 years, 15 of which he has served as CEO of the FUSE MDG agency. Irakli began his professional career in advertising on the strategic planning team at Procter & Gamble, laying the foundation for his in-depth analytical approach. He later developed his expertise in sponsorship and special projects at major network agencies OM MDG and MediaCom (GroupM).
Under his leadership, FUSE MDG has executed large-scale projects for market leaders, including “Lemana PRO,” “Golden Apple,” “Multon” (formerly Coca-Cola), Hochland, FSK, “Gradient,” and Hayat Kimya. The agency’s work has won over 100 awards at international and Russian festivals, including three Cannes Lions awards, as well as numerous Red Apple and “White Square” trophies.
Irakli is a recognized expert in the field of sponsorship and special projects, regularly speaking at key industry events such as the National Advertising Forum. In addition, he has extensive experience evaluating effective communications and serves on the judging panels for prestigious awards.