Marketing Director, Riki Group, Russia
Kristina Sivkaeva has been working in marketing and media communications for over 10 years, the last 5 of which she has spent leading the marketing department at Riki Group—one of the largest animation holding companies. In this role, Kristina leads the marketing, PR, digital, and creative teams and is responsible for developing and implementing strategic campaigns for key brands (“Smeshariki,” “Fixiki,” and “Malyashariki”).
Before joining Riki Group, Kristina had a diverse career at leading media holdings and educational institutions. She headed the children’s content division at Kinopoisk, managed brand promotion at SOSH Multimedia Holding, and was responsible for brand communications and industry relations at Universal University, TNT Music, The Hollywood Reporter Russia, and Hearst Shkulev Media.
Kristina has implemented a number of large-scale projects that have been recognized with the “Silver Mercury” and “MediaBrand” awards. She is actively involved in advancing the industry: she speaks at key events (the National Research Foundation, the Higher School of Economics, and others) and serves on the judging panels for the E+ Awards, the “Silver Mercury” Awards, and the “NPBK.Effectiveness” Awards.