Head of Media Assets, ADV, Russia
Dimitris Vayas has been shaping the media and advertising industry for over 15 years, more than 9 of which he has spent in senior leadership roles at various companies. Since 2023, he has been leading the media division of the ADV Group, where he oversees the operations of the holding company’s key agencies—Initiative, Arena, UM, and Advelop. Before joining ADV, Dimitris spent nine years leading the PHD agency, and prior to that, he was responsible for business development and digital initiatives at the Dentsu Aegis Network communications group for more than six years.
Under his leadership, large-scale campaigns were implemented for major companies in the retail, finance, telecommunications, and FMCG sectors, including X5 Retail Group, Unilever, Sovcombank, and others. The effectiveness and creativity of the projects carried out by his teams have been recognized with numerous top honors at the E+ Awards, “Silver Mercury,” MIX, Red Apple, and NPBK awards.
Dimitris is one of the advertising industry’s leading speakers and moderators, regularly appearing at major events such as the National Advertising Forum, the IZMENI SOZNANIE conference, Digital Brand Day, the Performance Marketing Forum, and “White Square.” In addition, he has deep expertise in evaluating competition entries and regularly serves on the jury of prestigious industry festivals.