Independent Consultant / Advisor, India
Ajay Mehta is an independent consultant, investor, and former Director of Content and Creative Services at WPP Media, as well as former Chief Content Officer at Mindshare.
With over 24 years of experience in integrated marketing, Ajay specializes in developing branded content strategies, digital marketing, B2B partnerships, and large-scale communication solutions. As Head of Branded Content at GroupM India, he was responsible for developing content strategies and media partnerships for the holding company’s entire client portfolio.
Throughout his career, Ajay has held leadership positions at leading international agencies, including WPP Media / GroupM, Mindshare, Ogilvy, and Publicis. He has led the launch of effective and high-impact campaigns for major global and national brands in the FMCG, telecommunications, automotive, finance, retail, and technology sectors, including Unilever, Emirates, Volvo, Suzuki, and Vodafone. Projects under his leadership have repeatedly won top industry awards, including the Grand Prix at Cannes Lions (Glass Lions), as well as awards from WARC, the Effies, the Abbys, ICOM, and Campaign Asia.
Ajay is actively involved in the development of the industry community and regularly shares his expertise at international events. He has spoken at the Cannes Lions Festival, as well as at White Square, Abby GoaFest, and All About Music. In addition, Ajay has extensive experience as a judge and regularly serves on the juries of prestigious festivals, including the Festival of Media Global, the Effies, White Square, Kyoorius, and Abby’s.