Anton Melnikov

Creative Director, emg, Russia

Anton Melnikov is the creative director of the emg group of companies and one of Russia’s leading experts in marketing services and creative communications. He has worked in the advertising industry for over 22 years and previously held executive positions at DDB Russia and Rapp Collins (DDB Group). Today, Anton serves on the emg Board of Directors and is responsible for the agency’s creative development.

Throughout his career, he has executed projects for major international and Russian brands, including Mondelez, JDE, Coca-Cola, McDonald’s, IKEA, MEGA, Hasbro, Hyundai, Efes Rus, Unilever, Baltika, Gazpromneft, JTI, Danone, and Henkel. Under his leadership, emg has become one of the leaders in the Russian marketing communications market.

Anton’s work and that of emg have been recognized with awards from major Russian and international festivals, including Epica, MAA Globes Awards, ADCE, ADCR, Red Dot, Golden Drum, Red Apple, “White Square,” and “Silver Mercury.” Anton is among the country’s most decorated creative directors, ranking in the top 3 of AKAR’s creativity rating in the “Marketing Services” segment.