Roman Ryazanov

CEO and Co-owner, TEAMMATE, Russia

Roman Ryazanov is the co-founder, CEO, and strategic visionary of the gametainment agency TEAMMATE, with 15 years of experience in creative marketing and the entertainment industry. Previously, he spent more than ten years developing his expertise at major international advertising holding companies WPP and BBDO, focusing on projects in the fields of entertainment content and interactive media.

Thanks to his deep understanding of game mechanics and his focus on gaming, Roman has successfully positioned TEAMMATE as a market leader. Under his leadership, the agency ranked first in the AKAR ratings in the Digital category and second in the Marketing category, and was named “Agency of the Year” at the Red Apple Festival.

In addition to managing the agency, Roman oversees the creation of large-scale integrated projects for well-known brands such as Winline, Beeline, Perekrestok, Pyaterochka, BetBoom, and Alfa-Bank. His work in the field of gaming strategy and gamification—including projects for NIVEA MEN, Atomic Heart, and “Russians vs. Lizards”—has repeatedly been honored with gold awards at the Effie, White Square, and Red Apple.