Gilda Valle

Strategy Director, BBDO Ecuador, Ecuador

Gilda Valle is the Strategy Director at BBDO Ecuador, with more than 20 years of experience in the advertising industry. Before joining her current team, she spent four years developing the strategic direction at McCann.

Gilda has led strategy for leading international and national brands, including Adidas, Pepsi, Claro, Produbanco, Movistar, Bimbo, Minutocorp, Manicho, De Prati, and La Fabril. Projects she has helped develop have repeatedly won awards at prestigious festivals such as Cannes Lions, the Effie Awards, El Sol, and El Ojo de Iberoamérica.

Gilda is actively involved in the development of the global professional community as a mentor for the LIAisons program from the LIA Awards and as a jury member for international awards. She has served on the judging panels for the Warc Awards, Cannes Lions (Young Lions), Effie Global Best of the Best, AME Awards, Webby Awards, FIAP, and Effie Latam.