Belen Urbaneja

Independent creative strategy consultant, Argentina

Belen Urbaneja is an expert in creative strategy, branding, and corporate communications with more than 30 years of experience in the entertainment and marketing industries. After a long career at The Walt Disney Company Latin America, she has developed an independent consulting practice, helping brands build positioning strategies, create effective communication campaigns, and identify new opportunities for growth through culture, inclusivity, and sustainability.

During her time at The Walt Disney Company Latin America, Belen held leadership roles in Corporate Social Responsibility, Brand Management, and Diversity & Inclusion, overseeing brand development, corporate partnerships, and integrated marketing communications across Latin American markets.

Belen actively contributes to the industry’s development as a speaker and jury member at leading professional events. She has spoken at Sustainable Brands, El Ojo de Iberoamérica, Premios OBRAR, and other industry forums, and has chaired the jury for El Ojo Sustentable and served on the jury for Premios OBRAR.