ECD & Creative Partner, Fitzroy | United Playgrounds, Netherlands
Mischa Schreuder is a creative director and entrepreneur with more than 20 years of experience in the international advertising industry. As ECD and Creative Partner at Fitzroy, he is responsible for developing creative strategies and creating integrated communication solutions for brands such as Lay’s, Doritos, Heinz, C&A, Action, and PlayStation.
Throughout his career, Mischa has worked at leading international agencies, including TBWA, Y&R, Havas, and Publicis Groupe. His expertise spans branding, advertising, digital communications, and customer experience, and the campaigns he has created have been successfully implemented across various platforms—from video and digital to product design.
His work has won over 200 national and international awards, including Cannes Lions, D&AD, Eurobest, Effie, and FWA. Mischa also regularly serves as a jury member for leading industry awards, including Cannes Lions, Eurobest, Effie, and the Art Directors Club Netherlands. In addition, he is actively involved in educational projects and speaks at universities and professional communities around the world.