Creative Director, RORE LION (RoRe Group), Russia
Vasiliy Gubin is a creative director, advertising director, and the official voice of the well-known brands “Vkusno — i Tochka” and Borjomi. His career has evolved from working at small independent studios to holding leadership positions at major agencies. In the mid-2000s, Vasiliy co-founded the creative boutique fastway, and in 2014 he joined the team at Leo Burnett Moscow, where he soon took on the role of creative director.
Vasily’s signature creative approach is based on the emotional recognition of imagery that creates a deep, sensory connection with the audience. Over the course of his career, he has executed numerous large-scale advertising campaigns for brands such as “Vkusno — i Tochka,” Tele 2, McDonald’s, Uber, Sberbank, Beeline Telecom, Heineken, Nescafé, and Megafon Telecom. His projects have been recognized with prestigious awards, including the Grand Prix at the White Square and E+ festivals, as well as prizes from Eurobest, ADCE, Golden Drum, Berlin Commercial, ADCR, Red Apple, and Effie.
Vasily is actively involved in the advertising community, serving on the juries of the ADCR, Red Apple, and White Square festivals. He regularly appears at industry events, participating in conferences and the AdPass podcast series, as well as speaking on the Mads Media educational platform.