Chief Creative Officer, Soda, Russia
Alexander Mikhalev is the CEO of the creative agency Soda, with many years of experience in leadership and business development in the advertising industry. He began his career in marketing and advertising as an art director at the agencies Tengo and Cosmos, spending five years at each, before taking the helm at Soda.
Alexander has extensive experience working with major brands, including Kimberly-Clark, Huggies, Nokian, TUI, "Etagi,” “Zoom Zoom,” Discovery, “Slavyanka,” Alfa-Bank, Viasat, MTS, and Rokler. Projects under his leadership have earned widespread recognition within the professional community and have been honored with numerous industry awards.
His list of achievements includes awards from the Red Apple, Silver Mercury, NPBK, E+, White Square, MIXX Awards, Wow Awards, ADCR, and Proba festivals. Alexander is actively involved in evaluating the advertising market as a jury member for prestigious awards, including Red Apple, Silver Mercury, MIXX, Wow Awards, Perspectum Awards, and Workspace. In addition, he serves as a speaker and instructor at leading educational and industry events, such as “Marketing, Advertising, and Branding Days,” VK Prostor, NRF Regions, AKAR Practicum, and the Mads School.