Ciro Ribeiro Rocha

Founder and CEO, Enredo Brand Innovation, Brazil

Ciro Ribeiro Rocha is a Brazilian strategist, entrepreneur, and branding expert with over 15 years of experience in Latin American and European markets. He is the founder and CEO of Enredo Brand Innovation, a consulting agency that helps transform brands, businesses, and customer experiences by integrating strategy, culture, design, and innovation.

Under his leadership, the firm has executed projects for companies such as Saint-Gobain, Shinagawa Refractories, AB InBev, Eurochem, UPL, and Magalu Cloud. In addition to his consulting work, Ciro serves as a partner and advisor on projects in the hospitality, autonomous technology, and investment sectors.

His professional expertise has received international recognition. His awards include the iF Design Award, White Square, El Ojo de Iberoamérica, FePI, and Lusófonos da Criatividade. He is also known in the professional community as a jury member for major industry festivals, including Red Apple, White Square, WINA Awards, El Ojo de Iberoamérica, Lisbon Award, and Young Lions.

Ciro is an active speaker at international conferences on innovation, branding, and the impact of technology on business. He teaches branding in the MBA program at the Federal University of Goiás (UFG) and is recognized as a leading figure in the industry. For his contributions to the profession, he was named “Brazilian Designer of the Year.”