Ivan Vasin

Creative Director & Partner, Shuka Design Brand Bureau, Russia

Ivan Vasin is the co-founder and creative director of Shuka, an independent brand bureau, where he has been creating strategically accurate and visually expressive brand identities for 15 years. His philosophy is to work at the intersection of design, cultural studies and communications.

Under Ivan's leadership, the bureau has developed visual systems for Yandex, Lamoda, Flowwow, Halsa, World Chess Championship and IMAN. These projects have been recognized with international awards including Transform Awards and White Square.

Ivan actively shares his expertise: he teaches courses “Aidentika and Brand Design” (British Higher School of Design) and “Rebooting Business” (Bang Bang Education), speaks at Brand New Conference, Melba Festival and Concretica. As a jury member, she participates in the evaluation of works at leading industry festivals.