Vice President, R K Swamy, India
With over two decades of experience in media strategy, planning, and buying across traditional and digital platforms, Balaji RD has led high-impact campaigns for some of the most iconic Indian and global brands. From Flipkart and Tata Tea to the NBA and McDonald’s, his work spans categories, geographies, and platforms—always pushing the boundaries of how media fuels brand growth.
As Vice President at RK Swamy Ltd., Balaji brings a cross-functional approach that merges creativity, data, and performance. His expertise covers programmatic advertising, operational excellence, P&L management, and business development, with a relentless focus on solving complex challenges and scaling brand visibility.
His leadership has earned industry recognition, including Emvies shortlists, 5+ Maddys, and the prestigious Choreos Award (GroupM). Balaji has spearheaded award-winning initiatives like India’s first metaverse wedding.
Beyond the boardroom, he’s a cricketer, marathon runner, and avid cyclist. A lifelong educator at heart, Balaji mentors young professionals at institutions like LIBA and teaches Digital Marketing & Emerging Media on platforms such as UpGrad and the Boston Institute of Analytics.
