CEO, Dentsu, Kenya
Samantha Kipury is the Chief Executive Officer of Dentsu Kenya, where she leads the strategic direction and operational performance of one of the country’s most influential marketing and communications networks.
Samantha oversees a portfolio that includes Carat, iProspect, Dentsu Creative and Merkle; driving integrated, data-led solutions for top local and international brands.
With over 15 years of experience in media, marketing and digital transformation, Samantha is known for her visionary leadership, commercial acumen and commitment to innovation. She is a champion of sustainable business practices and inclusive workplace culture, aligning Dentsu Kenya’s growth with global ESG standards.
Samantha Kipury is a recognized thought leader, having spoken at prestigious forums like the 6th African Marketers Conference & Awards on AI and sustainability. Her contributions to the industry have earned her accolades, including the Stevie Award for Female Executive of the Year (2024) and recognition among Adweek’s "Future is Female" winners. She has also served as a jury member for the Loeries Awards.
