Marketing & Media Director, La Nueva Latam, El Salvador
Johanna Campos Sigüenza is a seasoned marketing professional based in El Salvador, currently serving as the Marketing & Media Director at La Nueva Latam, a prominent music show production company in the Central American region.
With over 15 years of extensive experience in advertising and media, Johanna has honed her expertise in developing and implementing comprehensive 360° communication strategies that align seamlessly with business goals. Her innovative approach integrates traditional, digital, and experiential media, ensuring that her campaigns drive ticket sales and enhance event attendance through engaging and results-oriented efforts.
Throughout her impressive career, Johanna has collaborated with leading advertising agencies in Latin America, including IPG Mediabrands, Publicis Groupe, and Omnicom. Notably, she has successfully managed high-profile campaigns for renowned brands, including Grupo Bimbo, Coca-Cola, Tigo, Pepsi, Claro, and Movistar.
