Creative Director of the Special Projects Department, Independent Media, Russia
Sofia Koroleva is the Creative Director of the Special Projects department at Independent Media holding with more than 8 years of experience in advertising and marketing.
Her responsibilities include developing concepts for key clients (Yandex, SBERBANK, Netflix, PepsiCo, etc.), managing a team of 8 people, and presenting projects at industry competitions.
During her 2 years in office, she implemented special projects for the public sector (NSPK MIR, Made in Moscow), beauty brands (Estee Lauder, La Roche-Posay) and developers (Gals, Glavstroy).
Sofia's career includes positions in leading agencies: Senior Specialist in strategy development at Resonance, producer at Wavemaker and Mindshare, as well as working with international clients (SEPHORA, Beiersdorf).
In 2025, her project won the Digital Communications Awards for its "innovative content solution." She also spoke at the event and shared her expertise in the field of digital communications.
She graduated from the Financial University under the Government of the Russian Federation with a degree in international Financial Analyst
