Chief Creative Officer, emg, Russia
Anton Melnikov is the Creative Director at the Russian agency emg.
According to the AKAR Creativity Ranking, Anton is among the top three creative directors in Russia within the Marketing Services segment.
With over 22 years of experience in the advertising industry, he previously worked at the creative agency DDB Russia and led the Moscow branch of the creative agency Rapp Collins (DDB Group) for ten years. For the past nine years, he has been a member of the Board of Directors and Managing Creative Director of the emg group of companies.
Anton has worked with major companies such as Mondelez, JDE (Jacobs Rus), Coca-Cola, McDonald's, IKEA, MEGA, Hasbro, Hyundai, Efes Rus, Unilever, Baltika, Gazprom Neft, JTI, Danone, Henkel, and others. Under his leadership, emg topped the AKAR Creativity Ranking in the Marketing Services segment in 2021, ranked in the top three for Social Advertising, and made it into the top five of the AKAR Efficiency Ranking.
Anton is also an award winner at both international and Russian festivals, including Epica, The Globe Awards, ADCE, ADCR, Red Dot, Red Apple, Golden Drum, Golden Hammer, as well as other prestigious events such as the "White Square" and "Silver Mercury."
