Creative Strategy Director, Paradais DDB, Ecuador
As Creative Strategy Director at Paradais DDB, Maria Paula seamlessly blends creativity and strategy.
Her career is marked by over 60 awards, including Cannes Lions, Effie, Ojo de Iberoamérica, Clio Awards, WARC, Lux, Cóndor, etc.
Maria Paula had the honor of serving as Course Facilitator for the Cannes Lions Roger Hatchuel Academy and was selected for Cannes Lions’ prestigious See It Be It program at the El Dorado Festival in Colombia. Her expertise extends to jury roles, including serving on the Effie Latam, AME Awards (NY Festivals) and the Roger Hatchuel Academy juries.
After earning her major in Social Communication and a minor in Marketing from Universidad Casa Grande, María Paula specialized in strategic planning through a Master’s in Strategy at Hoala (Spain) and at Sister, the planning school by Brother Ad School.
Maria Paula is driven to prove that strategy is, at its core, a deeply creative endeavor.
