Head of Production & Creative Producer, Mosaic Agency, Russia
Anastasia Balaikina is an experienced Head of the video production department, as well as a Creative Producer with more than 20 years of experience in the advertising field.
She started her career in leading publishing houses back in 2004, such as Afisha, Ashet Filipaki Shkulev and RBK, and since 2014 she has focused on films and TV series, working for the Rekun Cinema company.
Her professional experience includes successful projects for major brands, including Sber, MTS, Pepsico, Reckitt Benkiser, SBP, MasterCard, Wildberries, Yandex and others. In her work, she focuses on innovative media and technological solutions, revealing new ideas and approaches for each campaign.
Anastasia has worked with various advertising formats, from music videos to CG videos, creating vibrant campaigns featuring such Russian stars as Yuri Kolokolnikov, Nilleto, Milos Bikovic, Natalia Oreiro, Philip Kirkorov, Dima Bilan, Leonid Agutin, and others.
Her work has received numerous awards, including Effie, Silver Mercury, Tagline, Big Fish, Red Apple and other prestigious awards.
In addition, Anastasia actively shares her knowledge and experience with future professionals as a teacher at the Wordshop Academy of Communications.
