Managing Director, Active Digital Marketing Communications, UAE
Louay Al-Samarrai is a Managing Partner at Active Digital Marketing Communications (Active DMC). He plays an important role in shaping the agency’s vision, driving business growth, and ensuring the successful execution of strategic communication initiatives.
With his experience of more than 20 years, Louay’s expertise lies in providing strategic consultation to Clients across various industries including, FMCG, Energy, Aviation, Technology and hospitality, helping them navigate the complexities of modern marketing landscapes.
Louay is affiliated with prestigious professional bodies such as the Chartered Institute of Public Relations (CIPR UK) and Public Relations Consultancy Association (PRCA), MENA chapter.
He was invited as a speaker at Leaders & Brands: Going Global conference, 2025, Marketing in the Middle East and MEPRA, 2024. He also has experience as a Jury member at PRCA (2024, 2025).
