Executive Creative Director, Serviceplan, Russia
Eugenia Arabkina is the Executive Creative Director at Serviceplan. She is a creative visionary, an expert in advertising communications, and a coach of creative states.
She worked for various international network agencies (Saatchi&Saatchi, Havas), led an agency specializing in wellness and socially responsible advertising, and was responsible for the relaunch of the Serviceplan agency in Russia. Brought this company to the second place in the rating of creativity.
With extensive experience in FMCG, as well as expertise in digital and wellness, she led the development of global communications for Durex and other international health brands.
She is the host and author of the podcast "Ideas that change".
