Head of Marketing, Funky Monkey, Russia
Marina Dolnikova is the Head of Marketing at Funky Monkey.
She is recognized for achieving leadership in the low-alcoholic beverage category and for launching popular new products in all its subcategories. Thanks to Marina’s efforts, the Jaguar brand has become the fastest-growing brand in the low-price segment of energy drinks, and Laimon Fresh has more than doubled its market share in just two years. Marina was also instrumental in launching a new brand, Funky Monkey, in the carbonated beverage category, including the subline Funky Monkey Crazy, as well as in the relaunch and development of the innovative soda brand GreenMi+, which offers added value.
Marina has been a speaker at the National Advertising Forum and has served as a member of the Effie Awards jury for three years.