Dimitris Vayas

General Director, ADV Media, Russia

Dimitris Vayas is the General Director of ADV Media.
Dimitris has been working in the advertising industry for more than 15 years, nine of which as CEO of an advertising agency.

Since 2014, Dimitris has headed the PHD agency. Prior to that, he worked at Dentsu Aegis Network for more than six years in the positions of Deputy Director of Group Business Development and Director of Internet Business Development.

Dimitris joined the ADV team in 2023 as Head of ADV Group's media assets. The agencies under his management are Havas Media, Arena, Initiative, UM and HADI. He is also co-chair of RACA's AdTech committee.

The list of clients Dimitris has worked with includes X5 Retail Group, Unilever, Sovcombank, Evalar, Tele2, Rostelecom, Komus Agro, Rusagro and others.

Dimitris has been a speaker at numerous industry events such as IZMENI SOZNANIE Conference, National Advertising Forum, Performance'23 Marketing Forum, White Square and others. He has also served on the jury of the E+ Awards, MIXX, Silver Mercury and White Square festivals.