Founder & CEO, VB Partners, Argentina
Valeria Beola is an experienced Marketing and Advertising strategist with a strong expertise in Media, and a successful track record in leadership roles at media agencies and media companies in Latin America. She was recognized as "Leading Women" by Advertising Age & Adlatina, for leading the charge for positive change in the industry and finding success in the process. This award is now known as “Leading Women”.
She has contributed to the growth of the advertising business in many media companies and advertising/media agencies across Latin America.
Over a decade, Valeria led research, strategic planning, and media buying for leading brands spanning various sectors and geographical markets in Latin America. Subsequently, she managed the P&L and operations of a top media agency: Universal McCann, as country manager.
Over the past ten years, Valeria also contributed to the growth of the advertising business at global multi-platform media companies in Latin America, by shaping product development, refining commercial strategies, and optimizing market communication. Most recently: at WarnerBros Discovery.
Since November 2023, Valeria has been happily leading her own company, providing innovation-focused services to a wide range of companies in the advertising industry across Latin America: agencies, advertisers and publishers