Audience & Data Strategy Manager, Beiersdorf Türkiye, Turkey
Yavuz is Audience & Data Strategy Manager at Beiersdorf Türkiye. Previously, Yavuz led Unilever Personal Care Türkiye’s on/off platform performance marketing journey and managed the data-driven marketing agenda for 4 years.
He co-led global-scale projects that elevated the automation of data collection. He also built a monetized data valuation mechanism for first-party data and precision audiences for Türkiye and the MET region.
Yavuz received global and local recognition for his data-driven commerce project in 2023, such as Unilever Global's best SMS-utilizing marketing campaign of the year.
He was involved in project groups that received Effie, MMA, Felis, and Martech Awards for digital marketing. Additionally, he has given lectures on marketing, data collection, and content optimization at three universities.