Senior Marketing Manager, Nestle, Pakistan
Usman Ahmed Mirza started his professional career in 2009 at Nestle as an intern. Over the years, he grew in the company, holding various positions of growing responsibility. His first marketing experience was with Nestle's juice business, where Usman played a key role in the relaunch of the Nestlé Fruita Vitals premium juice range and the growth of the Nestlé Nesfruta core category juice portfolio.
Later, as brand manager of Nestle CERELAC, he contributed to the development of the brand. In 2015, at Usman in Switzerland, he was involved in developing the global strategy for children's cereal.
Returning to Nestle Pakistan as Marketing Manager for the baby food business, Usman helped reposition the brand resulting in significant sales growth. Subsequently, leading the children's health solutions portfolio, he strengthened the brands position, driving the growth of NESTLÉ BUNYAD as well as the fastest growth of NESTLÉ NIDO in Asia and the Americas and the recovery of NESTLÉ MILO.
Usman is a winner of Dragons of Asia awards and Effie's awards, as well as a juror for Effie's. He has been a student speaker at Lahore University of Management Sciences.