Jury

With over 25 years of experience, Sa’ad has handled global brands such as Sony, Panasonic, Volkswagen, Renault, Nissan, Infiniti, Nando’s, Burger King, Mandarin Oriental, Dove, Lux, AXE, Sothy’s, Kao and Lipton Tea.

His creative award accolades include Cannes Lions, One Show, London International Awards, Spikes, ADFEST, New York Festivals, AWARD Australia and The Clios. As a strong believer in strong creative ideas that work, he has won two Gold, three Silver and two Bronze Effies.

In 2013/14, he led TBWA\Group Kuala Lumpur to win ‘Agency of the Year’ awards in three separate shows, namely: Advertising & Marketing Award Show, Malaysian Kancils and Campaign Brief Asia.

Recently, TBWA\Group Kuala Lumpur has been named Malaysia’s 2014 ‘Creative Agency of the Year’ and the ‘Most Awarded Advertising Agency in Malaysia’ by the Gunn Report 2014.

Sa’ad is currently serving as the Chairman of the Creative Council. He has judged in award shows like AdFest 2015, Andy’s, Kancils, AD STARS and New York Festivals. He has also lectured and mentored in learning institutions like One Academy, Ngee Ann Polytechnic, Multimedia University and 
95 Percent Advertising Academy.