Igor Efimov
Igor is an expert in advertising and marketing, a multiple prize winner and jury member of various festivals.
MBA in Marketing Management 2000-2005 TNS Gallup, 2005-2011 JWT, 2011-2018 BBDO, 2018-2023 emg group.
Clients / Experience:
- FMCG: Unilever (Knorr, SunSilk, Timotei, Brooke Bond), Nestle (Kit Kat, Bon Pari, Nestle chocolate, Nuts), Kimberly-Clark (Kleenex), JDE (Jacobs Monarch, L'OR), Cadbury (Dirol, Halls), Pepsi (Me), Heinz (Mistress's Dream), Gallo, Mondelez (Oreo, Alpen Gold, Milka, Barney, Jubilee), Coca-Cola, Danone;
- auto: Mazda, Mobil 1, gas station "Gazpromneft";
- digital services: It’s me, Profi, Bitlish;
- electronics and home appliances: Midea, Braun, Nokia, HP, Huawei, Honor;
- pharma: Pfizer (Viagra), Johnson & Johnson's (Visine, Tyzine, Listerine, Ben-Gay, Hexoral, Microlax), Bayer (Theraflex, Bepanthen, Berocca, Supradyn, Elevit, Relief, Rennie, Iberogast, Afrin, Nazol, Alka-Seltzer , Aspirin-C, AntiFlu), Takeda (Vitrum, Calcium-D3 Nycomed), Abbott (Similac), Teva (Influnet, Anvimax);
- dark market / alcohol: Baltika (Tuborg, Zatecky Gus, Nevskoe, Arsenalnoe, Cooler), SabMiller (Holsten, Zolotaya Bochka), Bacardi (Martini, Bacardi), The Edrington Group (Famous Grouse), Diageo (Johnnie Walker);
- retail: Eldorado, Moscow Jewelry Factory, IKEA, MEGA, Alrosa;
- financial services: HSBC, Alfa-Capital;
- charitable foundations: Deti Nashy, Life Line;
- toys: Hasbro (Nerf, Transformers);
- restaurants and cafes: McDonalds.