Unmisha (Bhatt) Asher

Chief Strategy Officer & Director, Tonic Worldwide (India and MENA Region)

Marcom professional with over 20 yrs of experience in developing Brand Communication & strategies across consumer touch points. Specialist in Integrated Communication Plans, Consumer Insight mining & Research, Competition and market understanding, Crafting communication strategies, Supervising media planning and media buying and leading new media initiatives.

Worked on brands like Ponds (HUL), Bajaj Electricals , Tata Sky, Kotak Investment Advisors Ltd.
As Chief Strategy Officer, Tonic Worldwide, I lead strategy on all brands and enable new markets and global expansion. Founding member of the Dubai office for the Middle East region.
Specialties: Advertising, Branding, Integrated Brand Communication, Digital Strategies, BTL, Activation, CRM, Strategic planning for the brand, Business Development, Marketing, Research and analysis, Media understanding, PR strategies.

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