Jury

In her current position, Irina focuses on the development and implementation of a comprehensive marketing strategy for promoting the Sovcombank and Halva brands in the Russian Federation.

She started her career at Japan Tobacco Int. and gained there an extensive experience working with both international brands (Lavazza, Jameson) and local ones: Ziko, Halva, MTBank and Sovcombank. She moved to Moscow to develop the Halva brand, which Irina has been working with for more than 6 years.