Igor Efimov is a Planning Director at emg advertising agency. He is responsible for the development of global client's communication strategy, such as Mondelez, JDE, Hasbro, Ikea and others. He is a regular conference speaker and trainer on themes such as consumer behaviour and advertising trends. Prior to joining emg, Igor was a Planning Director at BBDO Moscow advertising agency, where he handled such clients as ExxonMobil, Bayer, Baltika, Bacardi, Alrosa, HP, Midea, Profi.ru, Eldorado, Alfa Capital etc.
The latest content, calendars of industry events and top stories for advertising industry specialists in one place.