Jury

Igor Efimov is a Planning Director at emg advertising agency. He is responsible for the development of global client's communication strategy, such as Mondelez, JDE, Hasbro, Ikea and others. He is a regular conference speaker and trainer on themes such as consumer behaviour and advertising trends. Prior to joining emg, Igor was a Planning Director at BBDO Moscow advertising agency, where he handled such clients as ExxonMobil, Bayer, Baltika, Bacardi, Alrosa, HP, Midea, Profi.ru, Eldorado, Alfa Capital etc.