Madzy Beynen

Head of Strategy, Boomerang Agency Amsterdam

Madzy Beynen has 9 years’ experience in creative strategy. She started her career at Ogilvy Amsterdam and was strategy lead for Global Philips sponsorship account in which she won two bronze Lions in Cannes in 2018. Since 2019 she is Head of strategy at Boomerang Agency. Within 2 years she created a strategy department of 10 highly talented people from scratch. With focus on: new media, neuromarketing and behavioral psychology. 

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