Jury

Entered advertising and marketing in 2000 with an MBA from Kingston University, UK, specializing in Marketing Research.  Started her career as an Account Manager at The Point (creative boutique agency).  Since December 2006, as a Client Service Director, she joined the team of InBrief agency (member of the Ark Group communication group) and in 2011, she took the position of Chairman of the Board of Directors of Ark Group.

Irina has extensive experience (19 years) in activation marketing, event marketing, strategic planning, creativity and conducting integrated advertising projects.  Successfully worked with such global brands as General Motors, Ford, JTI, Bourjois, Heineken, L’Oreal, MasterCard, Unilever, OBI, Akhel Springer Russia, etc.

Effectiveness of creative decisions has always been the priority in the work for Irina.

ARK CONNECT Agency (Ark Group) leads the 2016-2018 RACA Creativity Rating in the segment of marketing services in Russia.

Experience in the Jury of festivals:

•  White square
•  Silver Mercury
•  Globes awards
• Korean Advertising Festival
•  The dragons of asia
•  Idea!

Irina collaborated with the Higher School of Economics, where she conducted a course of master classes about marketing communications